It was 2020 when I started working on my book, which was published in 2022. I have always seen writing as a way to share my vision, methodology, and approach to sustainability—not just as a personal journey, but as a contribution to the larger conversation about how companies can integrate sustainability into their strategies.
However, five years in, I find myself witnessing an uncomfortable reality: we live in a world where people are often more inclined to appropriate other people’s ideas than to contribute, collaborate, or acknowledge their origin. The essence of thought leadership should be sharing, improving, and expanding knowledge, not renaming and claiming other people’s work.
That’s why I decided to publicly reaffirm the origins of the Business Sustainability Model Canvas, to make clear the motherhood of this concept. Because even if you change the order of the words in the name, the substance doesn’t change.
What is the Business Sustainability Model Canvas?
The Business Sustainability Model Canvas builds on established business modeling approaches, but integrates a multi-stakeholder and multi-capital perspective. It provides a structured methodology to help organizations embed sustainability into their business strategy, decision-making, and value creation models.
Unlike traditional business models, which focus primarily on financial capital and customer value, the Business Sustainability Model Canvas broadens the perspective to include:
✅ Value Proposition: Not just for customers, but for all key stakeholders, considering environmental and social value in addition to economic value.
✅ Value Interface: How organizations engage and interact with different stakeholder groups to generate sustainable impacts.
✅ Value Infrastructure: The key resources, partnerships, and operational strategies needed to integrate sustainability into business processes.
✅ Value Formula: How companies measure and monetize sustainability, balancing financial profitability with social and environmental objectives.
I have always believed that the most valuable contribution to sustainability is the willingness to share knowledge, inspire change and help organizations evolve responsibly.
Let’s build the future of sustainable business together—with ethics and transparency.
🔎 Want to learn more? Visit www.sostenibilitaconsulting.com or refer to my book, where the Business Sustainability Model Canvas was originally published.
Sustainability #BusinessModel #EthicalLeadership #CircularEconomy #UnleashSustainability